Direct Responce Newsletters – Get Your Name Out There And Get A Responce Back!

Posted by hari on May 27, 2011 in Blog, Mindset, Offline Marketing, Tips |

Ok… so you may know me as the “internet guy”, but deep down I have huge passion and recognised experiance in the offline world.helping create newsletters and direct mail campigns for clients spanning as far as South Africa.

Here I want to talk about client direct response newsletters are the easiest, most rewarding, and perhaps the most fun tool out of everything I have shared with you up to this point. It isn’t high tech, there’s no need for an elaborate website, you don’t need some expensive software…

It’s literally putting together, in most cases, a four-page newsletter, 11 X 17 piece of paper, double sided, folded in half with inserts, and mailing it out on a monthly basis to your existing clients.

The way that we recommend you do it, it’ll cost you between 75¢ to $1 per piece, depending on the inserts that you include, for printing, postage, mailing, the whole works.

Here’s a quick video I put together about the subject. I believe in newsletters so much i had to talk to you about it instead of just write

[flv]http://harilvideos.s3.amazonaws.com/newsletters1.mov[/flv]
Those who use this make returns that are anywhere from 1:2 (meaning for every $1 they spend on it they bring in $2), to as high as 1:50 returns on the newsletter. This happens consistently, month after month after month. It just makes money and when leveraged correctly receives testimonials and builds referrals, and it increases the frequency of when someone does business with you…and to me, thats a tough outcome to turn down

Please leave a comment below if you liked the video and tell us about your newsletter experiences.

Tell Us What You Think

5 comments

Todd | Channelingmyself
June 12, 2011
I’ve considered having a monthly e-newsletter for my blog but not really sure yet what I would fill it with.
Reply
Jym
June 12, 2011
Hi Hari,

I’m with you on this one. Direct Response is a powerful marketing medium and all too often overlooked or forgotten.

The best thing is, it can be applied to almost any business, and if you don’t have the time or skills to put a campaign together yourself, you can outsource the whole job.

I’m just building a direct response email campaign, but I’m sure that paper mail is worth looking into for many kinds of business which are less online based.

Nice video style mate,
Thanks and all the best,
Jym
Reply
Adnan Ali
June 13, 2011
you really are a genius
Reply
Linda
June 20, 2011
I’ve used newsletters in the past, but postage can really add up, so unless you know you are getting a response, it is not worth it to waste your money by using offline newsletters. But, that is just me and it really depends on your business, as well.

Linda
Reply
- hari
  June 20, 2011
  Hi Linda, Postage can add up your right, and sometimes it can take a newsletter 3-4 months to really start getting any response. But it will happen as long as the content is good. Plus when used correctly with certain elements, these get clients talking, referring, passing your newsletter around and making it iterative, they share it with friends and they start looking forward to the following months. Over the long term you increase your clients lifetime value. No matter what business you’re in, as long as your newsletter is utilized correctly, educational and entertaining, you will happily be able to cover any overhead…A newsletter can be profitable in ANY industry or business.
  Reply